Il manager di Spa si occupa di gestire e coordinare a 360° ogni aspetto organizzativo e gestionale della struttura della Spa.
Dal 01 marzo 2027 al 04 giugno 2027
The Spa manager is a professional figure who is responsible for the all-round management and coordination of every organisational and management aspect of the Spa structure. Through his or her constant presence on site, the Spa manager supervises the day-to-day operations and ascertains the level of quality of the services provided by his or her team, in order to guarantee the best possible wellness experience for customers.
As a manager, he or she is the key figure in the production process of a spa because, starting with the selection of personnel and ending with the management of customers and their retention, he or she must apply his or her strong skills in leadership and management. The spa manager is responsible for the success of the company's structure, so he or she must be able to identify and implement the necessary changes in the management of the structure, taking into account industry trends and promoting the activities of his or her centre with an effective marketing strategy.
The Master's course aims to train professionals who are able to perform all activities related to SPA management such as:
- select, recruit and train staff appropriately;
- oversee the provision of services to ensure an excellent customer experience;
- create a spa menu and ensure adequate quality-price service;
- liaising with suppliers on the products and equipment to be used;
- follow the accounts and draw up a business/budget plan;
- devise marketing and promotion strategies for their brand;
- nurturing and retaining customers, to implement brand reputation.
Requisiti e destinatari
Diploma or short degree
Preferential title: experience in the sector
Training project
Propaedeutic phase:
- Study of preparatory texts provided by the European Tourism Institute;
- 6-month English language course 'all you can learn' formula If you already have at least a self-certified B2 English language level, you can choose another of the following languages: French, Spanish, Portuguese and Italian;
- Safety at work course (Legislative Decree 81/08) on FAD platform for the duration of 8 hours of General Training + Low Risk, with relative issue of certificate.
Classroom phase:
– Lezioni in live streaming con i docenti (01 Marzo 2027 al 04 Giugno 2027);
- Project work (1 month);
– 2 giornate full immersion in presenza, con visite presso strutture e realtà dei settori Urban, Destination e Medical Spa e/o esperienze direttamente connesse ai relativi ambiti.- Stage di 300h presso strutture del settore;
- Video-cv production;
– Divulgazione cv su territorio nazionale presso strutture convenzionate;
Certificate of attendance at the Master's Course
Safety at work course
Certificate of Project Work
Internship certificate
15 CNF TRAINING CREDITS FOR MEMBERS OF THE BAR
- Possibility of financing;
- Reworking and updating the CV and subsequent dissemination to companies in the sector at the end of the training course
Marta Giacomoni si occupa di accessibilità culturale e progettazione inclusiva, con esperienza decennale nello sviluppo di iniziative rivolte a persone con disabilità in ambito turistico, museale e formativo. Co-fondatrice dell’Associazione La Girobussola APS, realtà impegnata nella promozione del turismo inclusivo e sostenibile, e collabora con enti pubblici, organizzazioni del terzo settore e aziende su progetti di consulenza e formazione. Da anni collabora con AccessiWay nell'ambito della formazione B2B sull'accessibilità digitale.
Sandro Baronti is a strategic business consultant specialising in the SPA, Wellness and Thermalism sectors, areas within which he has been working since the second half of the 1990s. After a career that began in the hotel industry, from the gavetta to management, in 1996 he seized the opportunity to enter the spa world first as head of personnel, then as spa director, then as group general manager. In the latter role, he led the spa/wellness area of the STB group (Fonteverde, Grotta Giusti, Bagni di Pisa) until November 2007. In 2008, he began his own freelance consulting activity with the “Spa Is Wonderful” brand, which led him to collaborate with companies such as Terme di Fiuggi, Grand Hotel Palazzo Arzaga, Villa Undulna & Terme della Versilia, Culti Day Spa Milano, Grand Hotel Terme di Castrocaro, Grand Hotel Montecatini Palace, Egoista SPA del Principe Forte dei Marmi, Terme di Sassetta and Castello di Spessa Golf, Wine & SPA Resort, among others. He holds positions with Augustus Resort Forte dei Marmi, Grand Hotel Portovenere, Amadeus Hotel Bologna and the Alberghi & Terme di Riolo group. From 2018 to 2021 he is Director of Spa& Soft Medical at Terme di Saturnia. In the educational field, his “SPA Management” and “SPA Revenue” modules are included in the masters in Hotel Management at “La Sapienza” in Rome, the “Federico II” in Naples, the University of Pisa and within the paths of the Superior Institute for Tourism in Rimini, Bologna, ITS Accademy Veneto and within the High Training Course for “Superior Technician in the management of Wellness Centres” of Opera Armida Barelli in Rovereto.
Imprenditore digitale con esperienza nella formazione in marketing e vendite. Fondatore e CEO di SkyRocketMonster, un'agenzia specializzata in Social Media Marketing che opera in Italia e in Spagna, Stefano d'Alberti è un professionista motivato e orientato ai risultati, con forte attenzione al cliente e un'esperienza suddivisa tra vendite e marketing digitale.
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Master Online in Spa Manager: Urban, Destination e Medical SPA
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