28 September 2026 to 1 February 2027
The Spa manager is a professional figure who is responsible for the all-round management and coordination of every organisational and management aspect of the Spa structure. Through his or her constant presence on site, the Spa manager supervises the day-to-day operations and ascertains the level of quality of the services provided by his or her team, in order to guarantee the best possible wellness experience for customers.
As a manager, he or she is the key figure in the production process of a spa because, starting with the selection of personnel and ending with the management of customers and their retention, he or she must apply his or her strong skills in leadership and management. The spa manager is responsible for the success of the company's structure, so he or she must be able to identify and implement the necessary changes in the management of the structure, taking into account industry trends and promoting the activities of his or her centre with an effective marketing strategy.
The Master's course aims to train professionals who are able to perform all activities related to SPA management such as:
- select, recruit and train staff appropriately;
- oversee the provision of services to ensure an excellent customer experience;
- create a spa menu and ensure adequate quality-price service;
- liaising with suppliers on the products and equipment to be used;
- follow the accounts and draw up a business/budget plan;
- devise marketing and promotion strategies for their brand;
- nurturing and retaining customers, to implement brand reputation.
1° Modulo Introduzione al corso
The wellness market and its potential;
Supply and demand analysis in the SPA and wellness sector
Who is the SPA & Wellness manager, his characteristics, leadership and management;
2° Modulo Urban, Destination e Medical Spa
Urban SPA: wellness oasis in the urban heart of the city;
Destination SPA: wellness experiences surrounded by nature;
Medical SPA: wellness services with medical approaches;
3° Modulo Spa Management: la gestione della Spa
Structure of a wellness centre:
- Main operational areas (reception, retail, wet area, treatment area, relaxation area, fitness area, staff area);
- The management of spaces and equipment (sauna, Turkish bath, solarium, whirlpool, chromotherapy, hammam, emotional shower, mud, whirlpool, chromotherapy);
- Quality standards, cleanliness and hygiene: protocols, welcome kit, customised linen
Personnel Management
- Roles and tasks within the centre;
- Selection, selection and organisation: beauty and wellness operators, massage therapists, holistic practitioners, receptionists, fitness instructors;
- The importance of team building;
- Stress and burnout;
- Work-life balance;
Customer management:
- Reception and front-office: operational protocols
- Customer Satisfaction and Customer Loyalty;
- The customer evaluation process, reviews;
- Brand reputation: how to create a reputation and how to maintain it;
Supplier and warehouse management:
- The choice of products to use in the SPA;
- Operation and maintenance of machinery;
- IT systems for warehouse management SPA
Design and management of wellness paths
- Design and management of wellness paths (hydro-paths, saunas, steam baths, Kneipp Paths, Thalassotherapy, Salt and Hot/Cold Therapies)
- How to integrate rituals into service, marketing and customer experience
- Treatment planning and scheduling to maximise satisfaction and revenue
-Agro-environmental skills and wellness vision
Rural Destination Spas - Eco-resorts and high-end farmhouses
Medical Spa with focus on natural wellness
4° Modulo Cost control e strategie di vendita
Swot analysis (Strengths, Weaknesses, Opportunities and Threats), Forecasting (data to be analysed) and KPSI'S (measurable values showing how effectively a company is achieving its main business objectives);
Planning a sales strategy;
Selling, upselling and cross selling;
The Budget and the Business Plan:
- How to insert the centre in its target market;
- How to allocate the financial budget;
The pricing strategy:
- Tariff strategies for high and low season;
- Revenue control;
The Spa Menu: How to create a marketing-oriented offer of treatments, packages, and promotions;
Update and check statistics;
Sales and advertising techniques: how to enhance and sell your centre, how to organise events in your centre;
5° Modulo Marketing e CRM automation
Web marketing and communication strategies;
Inbound marketing and fundamentals;
Marketing automation and CRM, introduction;
6° Modulo Spa Revenue Management
Massimizzare i profitti attraverso l’ottimizzazione di tempi, spazi e trattamenti;
Indicatori Chiave di Prestazione (KPI) della Spa;
Gestione Dinamica delle Tariffe (Dynamic Pricing);
Ottimizzazione della Capacità e del Personale;
Strategie di Upselling e Cross-selling;
7° MODULO DI ORIENTAMENTO AL LAVORO
Parte 1: Costruire l’Identità
● Personal Branding & Digital Presence: Insegniamo agli studenti che il brand
personale è “quello che la gente dice di te quando esci dalla stanza”. Vedremo come
trasformare LinkedIn in un magnete per gli HR del settore lusso e Instagram in un
portfolio di eccellenza.
● Il CV Strategico & Lettera di Intenti: Teoria sulla trasformazione del CV da
semplice elenco a strumento basato su risultati e specializzazioni. Come scrivere
una lettera di intenti che presenti il candidato come soluzione ai problemi
dell’azienda.
● Update Normativo & Diritti: Un professionista sicuro è un professionista informato.
Analizzeremo in modo chiaro e pratico i contratti di apprendistato o altri e i
fondamentali di Privacy/GDPR, rendendo gli studenti consapevoli dei propri diritti e
doveri.
Parte 2: L’Azione e il Laboratorio
● Clinica del CV: Laboratorio pratico per trasformare il CV da un elenco di “scuole
fatte” a uno strumento che evidenzia risultati e specializzazioni tecniche.
● L’Arte della Relazione (Soft Skills): Lavoreremo su body language, postura e tono
della voce per gestire con approccio professionale manager e coordinatori, in tutti i
tipi di colloqui.
● Simulazione del Successo: Prove pratiche di colloquio per imparare a rispondere
alle “domande scomode” (turni, flessibilità, aspettative salariali) e per gestire la prova
in azienda; comportamenti vincenti e coerenza professionale da mantenere.
PROJECT WORK
Learn how to create emails using GPT chat, set up marketing automation software and create first automations:
Marketing Automation Workshop 1
Marketing Automation Workshop 2
SEMINAR: AROMATHERAPY AND MUSIC THERAPY
Diploma or short degree
Preferential title: experience in the sector
- Private Master's certificate of attendance
- Safety at work course (low risk)
- Certificate of Project Work
- Internship certificate
- Possibility of financing;
- Reworking and updating the CV and subsequent dissemination to companies in the sector at the end of the training course
Propaedeutic phase:
- Study of preparatory texts provided by the European Tourism Institute;
- 6-month English language course 'all you can learn' formula If you already have at least a self-certified B2 English language level, you can choose another of the following languages: French, Spanish, Portuguese and Italian;
- Safety at work course (Legislative Decree 81/08) on FAD platform for the duration of 8 hours of General Training + Low Risk, with relative issue of certificate.
Classroom phase:
– Lezioni in live streaming con i docenti (dal 28 settembre 2026 al 1 febbraio 2027);
- Project work (1 month);
– 3 giornate full immersion in presenza in strutture afferenti ai settori Urban, Destination, Medical Spa;
- 300-hour internship at industry facilities;
- Video-cv production;
- Re-elaboration of digital CVs;
- Dissemination of CVs and video-cvs nationwide at contracted facilities;
30
86 ore online + 3 giornate in presenza
Certificate of attendance at the Master's Course
Safety at work course
Certificate of Project Work
Internship certificate
15 CNF TRAINING CREDITS FOR MEMBERS OF THE BAR
Italian Italian 
English
Spanish
