The tourist 2.0: new trends, the tourism market and demand, introduction to destination marketing; The analysis of the territory, the integrated communication plan, the marketing strategy; Multi-channel content marketing: creation, selection and management of content, blogs, social networks and websites; The social media of tourism: Facebook, Instagram, Pinterest and YouTube; Language and tone of voice for each channel, tourism storytelling and blog trips; Search engines: writing SEO oriented content; Telling a destination on the web; Tourist English module; Destination marketing strategies: the tourism marketing plan; The new era of the Experience economy; Communication through social media; Tourism and social networks: target analysis, editorial plan, content planning, how to talk to tourists; ADV and sponsored campaigns on Facebook and Instagram; E-mail marketing strategies: communication plan and newsletter; Measuring and evaluating results; Seo concept; Videos as a tourism promotion tool: viral ideas to boost a destination's reputation Analysis of case history ; At the end of the master's course, participants will follow a 200-hour internship period in communication agencies, web agencies and marketing offices of companies and companies operating in the tourism sector, in order to put into practice and deepen all the knowledge and notions learnt during the classroom training period.

Master in Social Media Management and Tourism Web Marketing

Scheduled dates

The professional figure

The Social Media Manager is a communications professional whose professionalism and skills are required by communications agencies, web agencies, tourism companies, marketing departments of companies and businesses operating in the tourism sector, public administrations, foundations, tourism promotion and enhancement bodies, LAGs and Pro Loco.

The Programme

The tourist 2.0: new trends, the tourism market and demand, introduction to destination marketing;
The analysis of the territory, the integrated communication plan, the marketing strategy;
Multi-channel content marketing: creation, selection and management of content, blogs, social networks and websites;
The social media of tourism: Facebook, Instagram, Pinterest and YouTube;
Language and tone of voice for each channel, tourism storytelling and blog trips;
Search engines: writing SEO oriented content;
Telling a destination on the web;
Tourist English module;
Destination marketing strategies: the tourism marketing plan;
The new era of the Experience economy;
Communication through social media;
Tourism and social networks: target analysis, editorial plan, content planning, how to talk to tourists;
ADV and sponsored campaigns on Facebook and Instagram;
E-mail marketing strategies: communication plan and newsletter;
Measuring and evaluating results;
Seo concept;
Videos as a tourism promotion tool: viral ideas to boost a destination's reputation
Analysis of case history;

At the end of the master's course, participants will follow a 200-hour internship period in communication agencies, web agencies and marketing offices of companies and companies operating in the tourism sector, in order to put into practice and deepen all the knowledge and notions learnt during the classroom training period.

Requirements

This training course aims to create future tourism professionals in the field of online communication and social media marketing. The cross media approach of the course includes the study of the destination marketing and responds to a new tourist demand, which requires the adoption of a new language and strategies that make the best use of all the tools that the web makes available. Lectures will alternate with the analysis and study of case history.

The Social Media Manager is a professional figure in the tourism sector, born with the advent of information technology and its ever-increasing importance in the constantly evolving tourism sector.

Tourism and the Web

The web has therefore become fundamental in the travel and tourism sector, and now every moment of travel organisation is marked, from departure to stay, from stay to return, by the use of tools and instruments that are increasingly oriented towards telling and sharing the story of the journey for web users.
The figure of the Social Media Manager is increasingly finding its place within companies, including the tourism sector, being a figure that encompasses the skills of a communication professional and especially of new communication with those of an all-round tour operator.

Certificates

Private Master's certificate of attendance
Certificate of Project Work
Internship certificate

Facilities

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Training project

Preparatory phase: individual study of preparatory texts + activation Go Fluent English language training platform 3 months

Classroom phase: 48 hours of classroom lectures

Project work phase: Trainees will be given the task of devising and drafting a marketing strategy and a social media plan, applied to the identified tourist destination, starting from a market analysis.

Internship phase: 200 hours at the Institute's partner communications agencies

Disclosure of professional profile to companies in the sector

Our lecturers

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Course details:

Maximum number of participants:

Duration:

48 hours full immersion from Monday to Saturday

Internship:

200 hours at communication agency partners of the Institute

Project work:

Design of a marketing strategy and social media plan, applied to the identified tourist destination, starting from a market analysis.

The IET partners

About us:

Excellent

European Tourism Institute

4.7

Based on 96 reviews

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Marco Morelli

Corso concluso da poco , seguito in differita causa impegni lavorativi, ma molto soddisfatto della chiarezza delle lezioni, e dalla positività e trasparenza che i docenti hanno avuto nello spiegare tutte le modalità di lavoro.

Arianna Ambiveri

Expertise and great organisational ability at every stage of the course, tutors who were always present and high-level lecturers with formidable communication skills. Mistery guest a course that I would recommend to anyone who has the desire to test themselves in a world of Hotellerie that is constantly growing in quality. IET adds great professional value.

Luca Adulenti

I attended the mystery guest course, I can only say that I am very satisfied. very knowledgeable and very helpful lecturers

elena angaramo

Good experience, I was able to follow the course with recorded lectures for work reasons.Interesting course which I recommend. Good experience with Site Inspection.

solangefrancesca die

I had the pleasure of participating in one of the courses offered by this institute and I must compliment both the teaching methods, the various disciplines covered, and the dedication, professionalism and helpfulness of the teachers and tutor.

Tommaso Verlato

Angelica Fiorasi

high performance experience and excellent consistency.support always active

Serena Bertolo

I decided to attend the Wedding Planner course because I have always been fascinated by it and when I read about your institute I clicked on 'more information' and was immediately contacted, I never thought it would work but a few months ago I started to study online and I am very excited about what awaits me.

Imma Lombardi

Incredible experience, unparalleled professional and personal training.

Giada Nicoletta Villa

I have just finished the wedding planner course that was held from 22/04/24 to 23/04/24 in the Turro area of Milan. On the first day, I was able to follow the course in the presence of the lecturer Angelo Garini, but on the other two days, due to health problems, I had to continue my training at home, with the lecturer Francesca Mastroleo.Apart from this personal setback, both lecturers were very good at explaining to us in detail how to embark on this new adventure in the world of wedding planners in the right way. A special thanks also goes to Dr. Stefania Grottola and Dr. Fracchiola Ilenia, who were always there for any information and problems.

Mary Sardella

Leon 333

I attended a course in Milan as a hotel consultant and I must say that it helped me a lot to see things from a different perspective on the one hand as well as to improve myself in some respects thanks to the valuable advice of the lecturers and the support of the tutor.

Lara Parpinello

Very knowledgeable and helpful lecturers. Secretariat helpful and precise.

Sushanto Rome

Prepared with comprehensive arguments. The practical test definitely the best and very much appreciated the feedback from the lecturer on the report.

Federica Tampieri

An exceptional learning experience! The European Institute of Tourism's online Mystery Guest course exceeded all expectations: the teachers were competent and always ready to resolve doubts, the tutor was always present, the lessons were never boring and always engaging.Despite being online, I felt totally supported.Danilo, Luciano : you have given me all the tools to give the second half of my professional life a boost and for this I will always be grateful.Ilenia, thank you for your constant support and encouragement.Now it's my turn !!!!

Elena Costanza

Excellent experience, knowledgeable and thorough lecturers. Highly recommended

Stefano Petoletti

The course organised by IET that I attended in November in Milan far exceeded my expectations! Excellent organisation, very competent and friendly lecturers, it was a great experience.

Giada Tamburrini

Our lecturer Clara Trama is a fantastic person, clear in making us understand any subject from A to Z of anything, available to answer our strange questions from inexperienced people, in confrontation and in listening. In addition to transmitting the passion for this work, she transmitted her personality, enthusiasm, and the path to follow.

Alessio Mazzuca

Superbly trained lecturers, utmost professionalism and courtesy.A special mention goes to the tutor Ilenia, always helpful kind and considerate

Mariangela Brendani

francesca crescente

Teacher, Clara Trama 💯 doc, top organisation and tutor Ilenia Fracchiolla super helpful

ester gregori

MICHELA TOMASINO

Thank you all for your interest, from the very first moment! A unique experience that I hoped would not end so soon.Clara, she was magnificent! Ilenia a crazy support!

raimondo benintende

Wedding planner course. I can say that I found professionalism and helpfulness right from the start. I highly recommend this course for all those who want to start their own wedding planner business because it provides comprehensive information and advice, through diagrams, tests and examples, to be able to be independent right away. Although I did not have the opportunity, for work reasons, to attend in person, the live multimedia classroom with the other students in attendance did not create any discrepancies or doubts. Congratulations again to Grazie, Ilenia and Clara Trama and to all the new colleagues we met!

Winged Mary

They were kind and helpful to us...very welcoming.

Silvia Barbarossa

I attended the wedding planner training....ero very hesitant I did not know despite several phone calls the explanation what I was going to do I was really pleased!!! Intensive course without ever losing a moment's attention and having boring moments this is also thanks to Clara Trama teacher ..who put all her experience in our hands and trained us to become wedding planners ...charismatic woman, resolute, determined.My big thanks also go to Ilenia Fracchiolla tutor who followed me always present at every question I had and doubtful present with us at the course.I would also like to thank Angela Moretti...who believed in me from the very first call...urging me to participate despite my hesitation for personal reasons..... made me understand the true value of the course and how important it was for me to change my life. Many thanks to all the IET staff

M. Luisa Pili

Gratifying experience! Thank you

Patricia Trevisan

Trained and helpful lecturers both on a human and professional level!

Martina Rotolo

I decided to attend the Hotel Consultant course offered by the European Institute of Tourism driven by a deep passion for the world of travel, the luxury and hotellerie sector, for the dynamism and personal and professional enrichment that this job profile could have given me, as well as to contribute to improving the quality of the Guest experience.All my expectations were met and exceeded. The full immersion course held in the effervescent city of Milan allowed me to deepen and analyse, from different perspectives, the true task of this professional figure. He is essential in helping the various companies in the sector and beyond, to run a winning business.The two lecturers, concrete examples of hotel consultants, are patient, knowledgeable, comprehensive, friendly, helpful and captivating, as they manage to keep the students' attention high, from start to finish. They take you by the hand and lead you into this exciting world, providing you with the tools and tricks of the trade.note of merit also goes to the tutor of us students, Ilenia, always very kind, attentive and caring.this is a course that will amaze you at every step, have no doubts and enter this magnificent universe thanks to IET!

Ettore Gatti

Just finished and really understood what a mystery guest is! I really appreciated the professionalism and expertise of the staff, always present and supportive! Thanks to the lecturers for conveying such a complex and important profession in one week! Luciano, Danilo you have created little monsters! ;)What happens after the course? It will depend on ourselves! I can confirm that the EIT leaves you with all the preparation you need to get started!

ilaria stefanini

Ilenia, the course tutor, very helpful and present at every stage of the course: from the sending of the first CV to the arrival in Milan, always available for any clarification or need.Professional and competent teachersInteresting course, very useful and in line with the programme on the website.

ELISA MANETTA

I attended a residential course to get tools and develop objective skills to assess the quality of hospitality in tourist facilities lasting 6 days full time. Well-prepared lecturers who gave us theoretical lessons enriched by role-plays and personal experiences from real experts in the sector. Attentive and very helpful tutors.

Gabriele Riva

Professionalism, helpfulness and seriousness on the part of both lecturers and tutors. I highly recommend the course

Maria Zinfollino

I attended the wedding planner course last May; the lecturer was very well prepared and the organisation by the Institute impeccable. I thank everyone for their constant attention.

Mauro De Muro

I attended the master's course in Hospitality management in April 2023. I found the course to be helpful and serious; very well-prepared lecturers. The material arrived on time as did the activation of the platforms that are provided within the training course. I also recommend the final internship to consolidate the skills acquired during the course.

Dora Leonetti

The lecturer of the Wedding planner course was competent and helpful, she practically got us into what is the complicated but wonderful world of Wedding planners. I highly recommend attending this course because it also gives you the opportunity to follow an internship.I strongly recommend the European Institute of Tourism.

Stefania Leonetti

I attended the wedding planner course in May 2023. I felt constantly supported and motivated throughout the course by the very knowledgeable lecturer and the tutor.I would do IET again! I thank everyone for their constant attention.

Valentino Ciccarone

Valuable training and growth experience on all points of view, both professional and human (although I had to due to work problems to follow the online course there was a lot of availability). Professors super prepared on all the dynamics of the world of work, up to date and with many ideas to treasure or to examine the various topics within the course from Mystery Guest.Advice that made me grow a lot myself, on points that I had not noticed in the past, but above all improved and gave added value to the growth of the structure that I manage (Hotel).I really thank everyone for this professional experience. 😃😃

Lia Garavini

I attended the travel blogger course. The topics covered were very interesting, the lecturers were always helpful and explained clearly. The course exceeded my expectations and the value for money is excellent. Finally, the lessons were online, a convenient option for those who work. I would recommend the option with a final internship, to finish the course by putting into practice what was learnt during the lessons.

Teresa Guerra

Cristina Megale

I found the course I attended interesting. The lecturers were professional and empathetic. They involved each student without ever boring them. If I had to describe in a few words what I breathed, I would say "an air of humanity, professionalism and helpfulness" and harmony between the students.

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Mirela Agate

Professionalism, helpfulness and excellent quality.The lecturers are very thorough and good at explaining everything. It was a wonderful experience, I highly recommend it Thank you very much ❤️ IET

Sara Balbinot

A very interesting and instructive course. The lecturers are professional, competent and manage to involve all the students, thus creating enthusiasm and fellowship. They answer questions, keep the learners' attention and allow discussion between all participants. Very helpful tutors, they follow you step by step and help you by solving any difficulties one may encounter. Kindness, professionalism, humanity, availability and interest in the learners. A recommended experience!

Ida Paciello

Definitely interesting and very valuable course. Trained lecturers and great professionals. Tutors always attentive, very helpful and kind, who make themselves completely available to the students. Training for professional and personal growth as well as constructive comparison and improvement. Thank you IET!

pietro vattiata

I recently took a course, always so attentive to the needs of us students, lessons conducted with professionalism and accuracy. I will definitely sign up for another course.

luca oddo

An institute as professional as the professionals who run it and make it so. You cannot fail to rate everything as 5 stars, from the kindness to the helpfulness, the professionalism of the teachers and tutors, and the ease with which they teach the art of Hoapitality. My professional training will come through you again in the future, and I will recommend you to everyone! Thanks again!