Master in Social Media Management and Tourism Web Marketing

• The tourist 2.0: new trends, the tourism market and demand, introduction to destination marketing;
• The analysis of the territory, the integrated communication plan, the marketing strategy;
• Multi-channel content marketing: creation, selection and management of content, blogs, social networks and websites;
• The social media of tourism: Facebook, Instagram, Pinterest and YouTube;
• Language and tone of voice for each channel, tourism storytelling and blog trips;
• Search engines: writing SEO oriented content;
• Telling a destination on the web;
• Tourist English module;
• Destination marketing strategies: the tourism marketing plan;
• The new era of the Experience economy;
• Communication through social media;
• Tourism and social networks: target analysis, editorial plan, content planning, how to talk to tourists;
• ADV and sponsored campaigns on Facebook and Instagram;
• E-mail marketing strategies: communication plan and newsletter;
• Measuring and evaluating results;
• Seo concept;
• Videos as a tourism promotion tool: viral ideas to boost a destination's reputation
• Analysis of case history;

At the end of the master's course, participants will follow a 200-hour internship period in communication agencies, web agencies and marketing offices of companies and companies operating in the tourism sector, in order to put into practice and deepen all the knowledge and notions learnt during the classroom training period.

This training course aims to create future tourism professionals in the field of online communication and social media marketing. The cross media approach of the course includes the study of the destination marketing e risponde a una domanda turistica nuova, che richiede di adottare un linguaggio e strategie nuove, che utilizzino al meglio tutti gli strumenti che il web mette a disposizione. Le lezioni frontali si alterneranno all’analisi e lo studio di case histor

The Social Media Manager is a professional figure in the tourism sector, born with the advent of information technology and its ever-increasing importance in the constantly evolving tourism sector.

The web has therefore become fundamental in the travel and tourism sector, and now every moment of travel organisation is marked, from departure to stay, from stay to return, by the use of tools and instruments that are increasingly oriented towards telling and sharing the story of the journey for web users.
La figura del Social Media Manager sta trovando sempre più collocazione all’interno delle aziende, compreso il settore turistico, essendo una figura che racchiude in sé le competenze di un professionista della comunicazione e in particolar modo della new comunication con quelle di un operatore turistico a tutto tondo.

Private Master's certificate of attendance
Certificate of Project Work
Internship certificate

Preparatory phase: individual study of preparatory texts + activation Go Fluent English language training platform 3 months

Classroom phase: 48 hours of classroom lectures

Project work phase: Trainees will be given the task of devising and drafting a marketing strategy and a social media plan, applied to the identified tourist destination, starting from a market analysis.

Internship phase: 200 hours at the Institute's partner communications agencies

Disclosure of professional profile to companies in the sector