Master Online in Event Management, Comunicazione e Sostenibilità

MODULO 1: Il mondo degli eventi

• La figura dell’Event Manager
• Definition of an event
• Tipologie di evento (MICE, evento aziendale, culturale, sportivo, incentive travel, team building, convention, congresso medico, ECM, fashion, sostenibile)
• Tipologie di location (pubbliche, private, etc.)
• The creation of an event: the organisational phases, planning, realisation and management
• Pre evento (Location, sopralluoghi e preventivi)
• Il rapporto con i clienti (analisi del brief del cliente, valori, aspettative, criteri di soddisfazione)
• Allestimento
• Post evento (contabilità e follow up)
• Sponsor
• Choice of Suppliers

MODULO 2 : ASPETTI ECONOMICI E FINANZIARI: UTILIZZO DEGLI STRUMENTI TECNICI

• Project Management
• Analisi di fattibilità di un evento
• Planning
• Budget
• Business Plan
• Gantt
• Presentazione della proposta
• Brief
• Business writing

MODULO 3: LA COMUNICAZIONE E IL MARKETING

• Events as a communication tool
• The operational steps for creating a communication project
• Advertising and social networking in the events sector: how to communicate an event, how to promote it, how to share it
  
• Defining the creative concept: conventional and unconventional brochures and communication
• Comunicato stampa
• Media planning
• Marketing non convenzionale
• Marketing mix
• Digital strategies – come ottimizzare la produzione dei contenuti

MODULO 4: La realtà aumentata x il marketing

MODULO 5: Sostenibilità 

• Eventi per destagionalizzare 
• The impact of events on the territory
• Come organizzare un evento green
• Marketing and communication in sustainable events

The Event Manager has the following skills:
Strong organisational and communication skills
Problem solving skills
Good knowledge of at least two foreign languages
Ability to communicate and relate in professional and multi-ethnic contexts
Knowledge of economic disciplines
Knowledge of administrative-accounting rules
Knowledge of the events industry
Aptitude for teamwork
Possession of a high school diploma

Private certificate of attendance of the master's course
Certificate of Project Work
Internship certificate

Possibility of financing the registration fee;
Career orientation meeting;
Reworking and updating the CV for dissemination to companies in the sector at the end of the training course.

Propaedeutic phase:

Study of preparatory texts provided by the European Tourism Institute;
6-month English language course 'all you can learn' formula. If you already have at least a self-certified B2 level of English, you can choose another of the following languages: French, Spanish, German, Portuguese and Italian;

Classroom phase:

100 ore di lezioni
2 Project Work
-Ai corsisti sarà affidato il compito di ideare un evento, analizzando e mettendo in pratica tutte le conoscenze teoriche acquisite nell’organizzazione e gestione eventi.
-Ai corsisti sarà affidato il compito di ideare una campagna pubblicitaria per sponsorizzare il loro evento

Minimum 300 hours of internship
Digital CV editing
Divulgazione cv  su territorio nazionale