Online Master in Event Management, Communication and Sustainability

MODULE 1: The world of events

• The figure of the Event Manager
• Definition of an event
• Event types (MICE, corporate event, cultural, sports, incentive travel, team building, convention, medical congress, CME, fashion, sustainable)
• Types of locations (public, private, etc.)
• The creation of an event: the organisational phases, planning, realisation and management
• Pre-event (location, inspections and estimates)
• The relationship with customers (analysis of customer brief, values, expectations, satisfaction criteria)
• Set up
• Post-event (accounting and follow-up)
• Sponsors
• Choice of Suppliers

MODULE 2: ECONOMIC AND FINANCIAL ASPECTS: USE OF TECHNICAL INSTRUMENTS

• Project Management
• Feasibility analysis of an event
• Planning
• Budget
• Business Plan
• Gantt
• Presentation of the proposal
• Brief
• Business writing

MODULE 3: COMMUNICATION AND MARKETING

• Events as a communication tool
• The operational steps for creating a communication project
• Advertising and social networking in the events sector: how to communicate an event, how to promote it, how to share it
  
• Defining the creative concept: conventional and unconventional brochures and communication
• Press release
• Media planning
• Unconventional marketing
• Marketing mix
• Digital strategies - how to optimise content production

MODULE 4: Augmented reality for marketing

MODULE 5: Sustainability 

• Events to deseasonalise 
• The impact of events on the territory
• How to organise a green event
• Marketing and communication in sustainable events

Seminar: Designing rural and green events
Agri-food communication and territorial storytelling

The Event Manager has the following skills:
Strong organisational and communication skills
Problem solving skills
Good knowledge of at least two foreign languages
Ability to communicate and relate in professional and multi-ethnic contexts
Knowledge of economic disciplines
Knowledge of administrative-accounting rules
Knowledge of the events industry
Aptitude for teamwork
Possession of a high school diploma or bachelor's degree

Private certificate of attendance of the master's course
Certificate of Project Work
Internship certificate

Possibility of financing the registration fee;
Career orientation meeting;
Reworking and updating the CV for dissemination to companies in the sector at the end of the training course.

Propaedeutic phase:

Study of preparatory texts provided by the European Tourism Institute;
6-month English language course 'all you can learn' formula. If you already have at least a self-certified B2 level of English, you can choose another of the following languages: French, Spanish, German, Portuguese and Italian;

Classroom phase:

100 hours of lectures
2 Project Work
- designing an event, analysing and putting into practice all the theoretical knowledge acquired in event organisation and management.
- devise an advertising campaign to sponsor their event

Minimum 300 hours of internship
Digital CV editing
National CV dissemination