Online Master in Event Management, Communication and Sustainability

MODULE 1: The world of events

• The figure of the Event Manager
• Definition of an event
• Event types (MICE, corporate event, cultural, sports, incentive travel, team building, convention, medical congress, CME, fashion, sustainable)
• Types of locations (public, private, etc.)
• The creation of an event: the organisational phases, planning, realisation and management
• Pre-event (location, inspections and estimates)
• The relationship with customers (analysis of customer brief, values, expectations, satisfaction criteria)
• Set up
• Post-event (accounting and follow-up)
• Sponsors
• Choice of Suppliers

MODULE 2: ECONOMIC AND FINANCIAL ASPECTS: USE OF TECHNICAL INSTRUMENTS

• Project Management
• Feasibility analysis of an event
• Planning
• Budget
• Business Plan
• Gantt
• Presentation of the proposal
• Brief
• Business writing

MODULE 3: COMMUNICATION AND MARKETING

• Events as a communication tool
• The operational steps for creating a communication project
• Advertising and social networking in the events sector: how to communicate an event, how to promote it, how to share it
  
• Defining the creative concept: conventional and unconventional brochures and communication
• Press release
• Media planning
• Unconventional marketing
• Marketing mix
• Digital strategies - how to optimise content production

MODULO 4: Sostenibilità 

• Events to deseasonalise 
• The impact of events on the territory
• How to organise a green event
• Marketing and communication in sustainable events

        Seminar: Designing rural and green events
       Agri-food communication and territorial storytelling

The Event Manager has the following skills:
Strong organisational and communication skills
Problem solving skills
Good knowledge of at least two foreign languages
Ability to communicate and relate in professional and multi-ethnic contexts
Knowledge of economic disciplines
Knowledge of administrative-accounting rules
Knowledge of the events industry
Aptitude for teamwork
Possession of a high school diploma or bachelor's degree

Private certificate of attendance of the master's course
Certificate of Project Work

Propaedeutic phase:

Study of preparatory texts provided by the European Tourism Institute;
6-month English language course 'all you can learn' formula. If you already have at least a self-certified B2 level of English, you can choose another of the following languages: French, Spanish, German, Portuguese and Italian;

Classroom phase:

100 ore di lezioni : 84 ore online + 16 ore in presenza a Roma
2 Project Work
- designing an event, analysing and putting into practice all the theoretical knowledge acquired in event organisation and management.
- devise an advertising campaign to sponsor their event

Digital CV editing
National CV dissemination

Il nostro Istituto mette a disposizione strumenti, canali e un network professionale:

• Amplificazione social: i contenuti migliori verranno condivisi sui canali ufficiali della scuola, aumentando l’esposizione verso recruiter e aziende partner;
• Guida pratica alla creazione: un manuale scritto per imparare a raccontare la propria esperienza e i propri progetti con il massimo impatto;
• CV Positioning & Talent Distribution: supporto dedicato per ottimizzare struttura, competenze e stile del CV. Aggiornamento finale al termine del percorso formativo e diffusione, insieme a una lettera di presentazione a cura di Istituto Europeo del Turismo®, alle aziende del settore su tutto il territorio nazionale, favorendo concrete opportunità di inserimento professionale.

Early Pass

Ogni anno, l’Accademia seleziona specifici percorsi formativi ai quali applicare l’agevolazione Early Pass. Si tratta di un sistema di scontistica progressiva riservato a chi formalizza l’iscrizione con largo anticipo rispetto all’inizio del percorso formativo

Sconto studente IET

FINANZIARIE CONVENZIONATE

Possibilità di finanziamenti e dilazioni anche senza reddito