Online Master in Event Management, Communication and Sustainability

Event Management

• Definition of an event
• Various event types (MICE, corporate event, cultural, sports, incentive travel, team building, convention, medical congress, CME)
• The creation of an event: the organisational phases, planning, realisation and management
• Analysis of the client's brief - the three fundamental phases: Briefing, brief and de-brief
• Economic and financial aspects: budgets, profit and loss account, budget planner and budget control
• The site inspection
• The relationship with suppliers
• The relationship with customers: values, expectations, satisfaction criteria
• The post-event: accounting and follow - up
• Case Study Analysis

Communication

• Events as a communication tool
• The operational steps for creating a communication project
• Advertising and social networking in the events sector: how to communicate an event, how to promote it, how to share it
• Defining the creative concept: conventional and unconventional brochures and communication
• Digital strategies - how to optimise content production
• Case Study Analysis

Sustainability

• Events as a tool for the seasonal adjustment of the tourist offer
• The impact of events on the territory
• Structure and organisation of a green event
• Marketing and communication in sustainable events
• Case Study Analysis

The Event Manager has the following skills:
Strong organisational and communication skills
Problem solving skills
Good knowledge of at least two foreign languages
Ability to communicate and relate in professional and multi-ethnic contexts
Knowledge of economic disciplines
Knowledge of administrative-accounting rules
Knowledge of the events industry
Aptitude for teamwork
Possession of a high school diploma

Private certificate of attendance of the master's course
Certificate of Project Work
Internship certificate

Possibility of financing the registration fee;
Career orientation meeting;
Reworking and updating the CV for dissemination to companies in the sector at the end of the training course.

Propaedeutic phase:

Study of preparatory texts provided by the European Tourism Institute;
6-month English language course 'all you can learn' formula. If you already have at least a self-certified B2 level of English, you can choose another of the following languages: French, Spanish, German, Portuguese and Italian;

Classroom phase:

40 hours of lectures
Video-cv production
Project Work
Minimum 300 hours of internship
Digital CV editing
Country-wide dissemination of CVs and videos