dal 07 Novembre al 12 Dicembre 2026
The Course in Luxury Hospitality Online is designed for those who aim to excel in the
luxury hospitality sector, an area that requires a unique combination of
skills and a high attention to detail. This course is aimed at those who wish to
learning how to successfully manage the expectations of a demanding clientele, offering
an unforgettable experience that goes beyond a simple stay or meal. Participants
acquire in-depth knowledge of service dynamics, event management of
luxury, effective communication with an elite clientele and techniques for creating atmospheres
exclusive and customised.
The skills developed during the course include the operational management of
luxury, from design to the implementation of impeccable service standards, the ability to
resolve complex situations with discretion and efficiency, and the development of
targeted marketing to attract and retain high-end customers. Through a mix of
lectures, case studies, and simulations, participants will be prepared to face the
challenges in the sector and to bring added value to the structures in which they will operate.
Educational Programme
- Planet “Luxury”
- Quality Service in Luxury
- The experience industry
- The Values of a Luxury Brand
- Luxury or not Luxury: the Moment of Truth
- Luxury Hospitality: a Unique, Absolute Market Positioning
- The Anti-Laws of Marketing
- Concepts of scarcity, inaccessibility, exclusivity
- Customising the service
- Maniacal focus on quality
- Superlative and Comparative
- The Luxury, the Dream, the History
- Sales strategies in luxury hospitality
- The promotional marketing of luxury hotels
- The weight of word of mouth in the Luxury segment
- The key word in Luxury: “Consistency”
- Case Histories in Luxury Hospitality
- The Relationship Luxury Hospitality and Revenue Management
- The Importance of Communication in Luxury
- Planning, Forecasting and Management Control in Luxury“
- All strategic areas of Luxury Hospitality
- Practical exercises: SWOT analysis on Luxury Hospitality
- Practical exercises: Luxury positioning tests
- The Future of Luxury
- The Big Spenders of Luxury
- The contractual and legal categories of workers in the tourism and hospitality sector
-Agro-environmental skills and wellness vision
-Destination Spa rurali
-Eco-resort e agriturismi di fascia alta
– Medical Spa con focus sul benessere naturale
The online course is intended for manager of sector tourist who want to specialise in the luxury segment, young professionals who aspire to positions of responsibility in thehotel industry of a high standard, entrepreneurs of the tourism sector that cater to a high-spending clientele.
Private certificate of course attendance
Project work certificate
Financing possibilities
Reworking and updating the CV
for dissemination to companies in the sector at the end of the training course.
Study of preparatory texts provided by the European Tourism Institute;
Classroom phase:
24 hours of theoretical lectures and practical exercises
project work
Video-cv production
Digital CV editing
CV and video dissemination
20
24
Private certificate of course attendance
Project work certificate
06 CNF TRAINING CREDITS FOR MEMBERS OF THE BAR
Analyse and design a concept for a luxury hotel, focusing on: excellent service, personalised guest experience, and branding and positioning in the luxury market.
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