FORMULA FULL IMMERSION
Milan, 21 September to 18 November 2026
The wedding planner takes care of the entire organisation of a wedding, from the planning and coordination of the event to the management of every single aspect of it. Born in America, this professional figure is now also very widespread in Italy, thanks also to the increase in the number of weddings during the year.
LOCATION, BANQUET AND DECORATIONS
The wedding planner deals specifically with the proposal of the party location, the menu and the wedding banquet, the set-up and decoration of the spaces, the flowers, the bride and groom's and bridesmaids' and groomsmen's outfits, as well as the choice of wedding favours, church, catering, music, wedding theme colour, wedding invitations, tableau mariage, sugared almonds and every other detail.
A fundamental aspect of the wedding planner is the fact that this professional is entrusted with taking care of the whole atmosphere of the wedding, thus mediating between the dreamy aspects of the event and the purely practical and bureaucratic ones, such as the management of suppliers.
Market analysis, marketing and sales techniques;
Understanding the business dynamics of the wedding market;
Building and positioning a brand in the industry;
Define a clear and profitable offer;
Planning effective marketing strategies (online and offline);
Event organisation: all preparatory and management phases;
Different types of customers; the getting-to-know-you meeting; budgeting; the business plan;
Bureaucratic procedures to organise the wedding;
The location and working tools: the choice of services and suppliers, contracts;
Photographic services, decorations and floral arrangements;
Clothes, make-up, hairstyle;
Bon ton and etiquette;
Ceremony and Honeymoon;
Banqueting, mise en place, tableu mariage;
Different types of menu and service, the wedding cake;
The marriage of foreigners in Italy;
The new trends, the civil rite and 'symbolic' rites;
Wedding in the times of the web: initiatives and tools;
Self-image;
The website;
Wedding and communication: from social to wedding blog;
La progettazione del Matrimonio eco-sostenibile
Seasonality and low-impact ornamental green management
The wedding planner must have a number of technical and character skills to perform his or her role to the best of his or her ability, in particular he or she must demonstrate
A good dose of diplomacy
Patience
Creativity and organisational skills
Resistance to stress and problem solving skills
Knowing how to be a team player
Private Certificate of Course Attendance
Certificate of Project Work
Internship certificate
Occupational Safety Course Certificate (Low Risk)
Propaedeutic phase:
Classroom phase:
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Early Pass
Ogni anno, l’Accademia seleziona specifici percorsi formativi ai quali applicare l’agevolazione Early Pass. Si tratta di un sistema di scontistica progressiva riservato a chi formalizza l’iscrizione con largo anticipo rispetto all’inizio del percorso formativo
Sconto studente IET
FINANZIARIE CONVENZIONATE
Possibilità di finanziamenti e dilazioni anche senza reddito
max. 20
24 hours + 8 online
There will be a 100-hour internship period in agencies involved in the organisation of events, meetings and weddings, during which participants will be able to put into practice all the notions learnt during the classroom part.
Private Certificate of Course Attendance
Certificate of Project Work
Internship certificate
Certificate of the Occupational Safety Module (Low Risk)
The trainees will be given the task of designing and organising a typical wedding event, starting with the analysis of all the aspects studied during the lessons and ending with the drafting of a report of the results.
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