12 September 2026 to 25 January 2027
Modern travellers are no longer simply looking for places to visit, places to go, but for meaningful and authentic experiences that enrich their holidays and, why not, their lives.
The traveller, that is, no longer wants to be a mere passive spectator, but wants to play an active role as a protagonist of his journey, enjoying unique experiences, often outside the standardised schemes of mass tourism.
To meet this new tourism need, the figures of the Destination Manager and the Experiential Tourism Operator play a key role. On the one hand, the Destination Manager is in charge of analysing the tourism development opportunities of a place, creating an operational network capable of welcoming and managing the needs of travellers; on the other hand, the Experiential Tourism Operator improves the destination's tourism offer, creating packages that propose authentic and memorable experiences. The objective is to immerse tourists in the local culture of a non-mainstream destination, with a keen eye on the sustainable development of the destinations, acting with respect for the local environment and society.
This specialisation course is aimed at those working in the tourism sector who want to acquire specific skills to become the author of amazing trips, specifically developing the art and technique of creating unique experiences for travellers, also using the new marketing and social communication tools to inspire and engage travellers, making them the true protagonists of the travel experience.
MODULE 1 - INTRODUCTION TO THE FIGURES OF THE DESTINATION MANAGER AND EXPERIENTIAL TOURISM OPERATOR
Introduction to Destination Management
Definition and importance of Destination Management
Role of the Destination Mananager
Analysis of Tourist Destinations
Evaluation of tourism resources
SWOT analysis
What is Experiential Tourism?
Definition and characteristics of experiential tourism.
Differences from traditional tourism.
Why is experience sought? Identifying needs to be met
Types of Tourist Experiences
Cultural, food and wine, nature and adventure experiences
Examples of successful tourism experiences
Role of the Destination Manager and the Experiential Tourism Operator: how can these figures collaborate?
MODULE 2 - PLANNING AND DESIGN
Vision, Mission and Goals
Development of a destination's vision and mission
Defining strategic objectives
Identification of Local Resources
Analysis of natural, cultural and historical resources
Involvement of the Local Community
Methods to engage the Benefit and Challenges of Community Involvement
Collaboration and Partnership
Building strategic partnerships
Examples of successful collaborations
Infrastructure and Tourism Services
Tourism infrastructure planning
Improvement of services
Creating Tourist Experiences
Types of tourist experiences
Innovation in experiential tourism
Organisation of itineraries and activities.
Time and resource management
Crisis Preparedness and Management
Risk identification and emergency planning
Communication during crises
Resilience of Tourist Destinations
Examples of crisis management in tourism
Measuring Customer Satisfaction
Tools for collecting feedback
Data analysis and continuous improvement
Evaluation of the Impact of Experiences
Economic, social and environmental impact
Evaluation and reporting methodologies.
MODULE 3 - SUSTAINABILITY IN TOURISM
Principles of Sustainable Tourism
Definition and importance of sustainability
Sustainable Principles and Practices
Benefits for the local community and the environment.
Implementation of Sustainable Initiatives
Case studies of sustainable destinations
Methodologies for implementing sustainability
Sustainable Practices in Experience Creation
Implementation of ecological practices.
Involvement of the local community in sustainability.
Management of Natural and Cultural Resources
Conservation and enhancement of resources
Sustainability in resource management
MODULE 4 - MARKETING AND TECHNOLOGIES FOR THE PROMOTION OF TOURISM PRODUCTS
Tourism Marketing Strategies
Market segmentation and targeting
Brand management for destinations
Using social media and digital platforms for destination and experience management
PR, storytelling and advertising techniques
Emerging Technologies in Tourism
Using technology to enhance the tourist experience
Innovations in the tourism sector
Big Data and Data Analysis
Using data for strategic decisions
Data analysis tools and techniques
Pricing
MODULE 5 - LEGISLATION
Legislation and professional protection
Authorisations required for the sale of tourist services
Public administration
Traveller protection
Bachelor's degree or
Diploma in tourism and at least 3 years' experience in the sector
Private Master's certificate of attendance
Certificate of Project Work
Internship certificate
Certificate of the Occupational Safety Module (Low Risk)
Possibility of financing;
Reworking and updating the CV for dissemination to companies in the sector at the end of the training course.
Propaedeutic phase:
Study of preparatory texts provided by the European Tourism Institute;
6-month English language course 'all you can learn' formula. If you already have at least a self-certified B2 level of English, you can choose another of the following languages: French, Spanish, Portuguese and Italian.
Safety at work course (Legislative Decree 81/08) on FAD platform for the duration of 8 hours of General Training + Low Risk, with relative issue of certificate.
Classroom phase:
80 hours of live streaming lectures
Project work:
Implementation of a project for the management and promotion of a destination and its experiential offer
Internship:
300 hours of internship at Tour Operators-Travel Agencies-Tourism Consultancy Agencies-Tourism Promotion Agencies
Digital CV editing
CV dissemination
Job orientation;
30
80 hours + 300 hours internship
300 hours of internship at Tour Operators-Travel Agencies-Tourism Consultancy Agencies-Tourism Promotion Agencies
Certificate of the Occupational Safety Module (Low Risk)
Private Master's certificate of attendance
Certificate of Project Work
Internship certificate
03 CNF TRAINING CREDITS FOR MEMBERS OF THE BAR
Implementation of a project for the management and promotion of a destination and its experiential offer
Italian Italian 
English
Spanish
