Tourism · Corsi e Master IET

Online Master in Destination Management and Experiential Tourism

I viaggiatori moderni cercano esperienze significative e autentiche che arricchiscano le loro vacanze.

Durata

80 hours + 300 hours internship

Modalità

Online

Partecipanti max

Avvio

Dal 20 settembre 2027 al 17 dicembre 2027

Il corso

Modern travellers are no longer simply looking for places to visit, places to go, but for meaningful and authentic experiences that enrich their holidays and, why not, their lives.

The traveller, that is, no longer wants to be a mere passive spectator, but wants to play an active role as a protagonist of his journey, enjoying unique experiences, often outside the standardised schemes of mass tourism.

To meet this new tourism need, the figures of the Destination Manager and the Experiential Tourism Operator play a key role. On the one hand, the Destination Manager is in charge of analysing the tourism development opportunities of a place, creating an operational network capable of welcoming and managing the needs of travellers; on the other hand, the Experiential Tourism Operator improves the destination's tourism offer, creating packages that propose authentic and memorable experiences. The objective is to immerse tourists in the local culture of a non-mainstream destination, with a keen eye on the sustainable development of the destinations, acting with respect for the local environment and society.

This specialisation course is aimed at those working in the tourism sector who want to acquire specific skills to become the author of amazing trips, specifically developing the art and technique of creating unique experiences for travellers, also using the new marketing and social communication tools to inspire and engage travellers, making them the true protagonists of the travel experience.

Requisiti e destinatari

Bachelor's degree or
Diploma in tourism and at least 3 years' experience in the sector

Training project

Propaedeutic phase:
Study of preparatory texts provided by the European Tourism Institute;
6-month English language course 'all you can learn' formula. If you already have at least a self-certified B2 level of English, you can choose another of the following languages: French, Spanish, Portuguese and Italian.
Safety at work course (Legislative Decree 81/08) on FAD platform for the duration of 8 hours of General Training + Low Risk, with relative issue of certificate.

Classroom phase:
80 hours of live streaming lectures

Project work:
Implementation of a project for the management and promotion of a destination and its experiential offer

Internship:
300 hours of internship at Tour Operators-Travel Agencies-Tourism Consultancy Agencies-Tourism Promotion Agencies

Digital CV editing
CV dissemination
Job orientation;

Stage

300 hours of internship at Tour Operators-Travel Agencies-Tourism Consultancy Agencies-Tourism Promotion Agencies

Project work

Implementation of a project for the management and promotion of a destination and its experiential offer

Parliamone

800 09 89 67

Certificates awarded: Certificate of the Occupational Safety Module (Low Risk)
Private Master's certificate of attendance
Certificate of Project Work
Internship certificate
03 CNF TRAINING CREDITS FOR MEMBERS OF THE BAR

Discounts and financing: Possibility of financing;
Reworking and updating the CV for dissemination to companies in the sector at the end of the training course.

Scarica la brochureProgramma, docenti e dettagli in PDF

The programme

MODULE 1 - INTRODUCTION TO THE FIGURES OF THE DESTINATION MANAGER AND EXPERIENTIAL TOURISM OPERATOR
01Introduction to Destination Management
02Definition and importance of Destination Management
03Role of the Destination Mananager
04Analysis of Tourist Destinations
05Evaluation of tourism resources
06SWOT analysis
07What is Experiential Tourism?
08Definition and characteristics of experiential tourism.
09Differences from traditional tourism.
10Why is experience sought? Identifying needs to be met
11Types of Tourist Experiences
12Cultural, food and wine, nature and adventure experiences
13Examples of successful tourism experiences
Ruolo del Destination Manager e dell’Operatore del Turismo Esperienziale: come queste figure possono collaborare?
MODULE 2 - PLANNING AND DESIGN
14Vision, Mission and Goals
15Development of a destination's vision and mission
16Defining strategic objectives
17Identification of Local Resources
18Analysis of natural, cultural and historical resources
19Involvement of the Local Community
20Methods to engage the Benefit and Challenges of Community Involvement
21Collaboration and Partnership
22Building strategic partnerships
23Examples of successful collaborations
24Infrastructure and Tourism Services
25Tourism infrastructure planning
26Improvement of services
27Creating Tourist Experiences
28Types of tourist experiences
29Innovation in experiential tourism
30Organisation of itineraries and activities.
31Time and resource management
32Crisis Preparedness and Management
33Risk identification and emergency planning
34Communication during crises
35Resilience of Tourist Destinations
36Examples of crisis management in tourism
37Measuring Customer Satisfaction
38Tools for collecting feedback
39Data analysis and continuous improvement
40Evaluation of the Impact of Experiences
41Economic, social and environmental impact
42Evaluation and reporting methodologies.
MODULE 3 - SUSTAINABILITY IN TOURISM
43Principles of Sustainable Tourism
44Definition and importance of sustainability
45Sustainable Principles and Practices
46Benefits for the local community and the environment.
47Implementation of Sustainable Initiatives
48Case studies of sustainable destinations
49Methodologies for implementing sustainability
50Sustainable Practices in Experience Creation
51Implementation of ecological practices.
52Involvement of the local community in sustainability.
53Management of Natural and Cultural Resources
54Conservation and enhancement of resources
55Sustainability in resource management
MODULE 4 - MARKETING AND TECHNOLOGIES FOR THE PROMOTION OF TOURISM PRODUCTS
56Tourism Marketing Strategies
57Market segmentation and targeting
58Brand management for destinations
59Using social media and digital platforms for destination and experience management
60PR, storytelling and advertising techniques
61Emerging Technologies in Tourism
62Using technology to enhance the tourist experience
63Innovations in the tourism sector
64Big Data and Data Analysis
65Using data for strategic decisions
66Data analysis tools and techniques
67Pricing
MODULE 5 - LEGISLATION
68Legislation and professional protection
69Authorisations required for the sale of tourist services
70Public administration
71Traveller protection

I nostri docenti

Giancarlo Dell'Orco
E' un esperto Destination Manager, formatore e specialista in network territoriali. Fondatore del Progetto Borghi, sviluppa strategie turistiche locali valorizzando territori attraverso la partecipazione attiva delle comunità. È specializzato in Destination Marketing, promuovendo contenuti multimediali e digitali. Certificato in Cooperazione di Comunità presso l'Università di Firenze, è docente di corsi di laurea in turismo presso diverse università italiane e formatore in percorsi ITS. Attualmente, è Presidente dell'AIGO Confesercenti e della Società Cooperativa Coopera, dedicata archeologia, comunità e turismo. E' nel direttivo di Assidema, come Rappresentante delle regioni Toscana e Umbria.
Paolo Casetti
" Geografo, specializzato in Geografia del Turismo, Culturale e della Percezione. Ventennale esperienza nel Destination Management con attività svolta tra Sud America , Svizzera e Italia. Consulente della BITESP , borsa internazionale del turismo esperienziale . Docente universitario cultore della materia presso la Università IULM di Milano, collaboratore della rivista di studi accademici Turismo & Psicologia dell'Università di Padova - Padova University press. Interventi didattici presso i corsi universitari di Psicologia del Turismo e Itinerari Turistici Medievali presso l'Università di Padova. Docente presso le principali scuole di alta formazione turistica in Italia. Membro della SISTUR - Società Italiana di Studi sul Turismo, della GEA - Associazione del Geografi Svizzeri del Canton Ticino e della AIIG Associazione degli insegnanti di Geografia , con varie pubblicazioni scientifiche .Campi di studio il Turismo Esperienziale, Psicologia del Turismo, Psicologia Ambientale , Destination Management, Marketing Turistico"
Silvia Badriotto
Expert in territorial marketing and tourism communication. Content strategist and digital marketing specialist, aimed at promoting destinations and slow tourism.
Content creator and blogger of Nuovi Turismi®.