The tourism sector continues to be one of the key pillars of the European economy, showing a robust and dynamic recovery. According to the latest statistics, the industry is not only recovering to pre-COVID levels, but is also expanding with new market opportunities and sustainable development.
According to data provided by the Ministry of TourismAs of April 2024, Italy recorded a saturation rate of accommodation bookable through online platforms of 30%, surpassing the average of competitor countries by almost 3 percentage points, and the forecast for this year is that it aims at 10% of GDP from tourism.
In this context of growth, the quality training is essential to support and enhance the skills needed to face the challenges of tomorrow.
European Tourism Institute has distinguished itself as a leader in tourism training thanks to state-of-the-art programmes that respond directly to market needs.
Thanks to its innovative training proposals and numerous accreditations, theEuropean Tourism Institute confirms itself as a benchmark in the tourism education landscape. With its proactive and pioneering approach, the IET is perfectly positioned to lead the industry in navigating the challenges and exploiting the new opportunities that arise.
Among the most notable successes is the introduced Mystery Guest coursewhich marked a significant difference from the traditional training offers.
The course of IET Mystery Guest introduced an exclusive component of 'site inspection' that sets it apart in the European educational landscape. This phase allows students to fully immerse themselves in the role of a 'mystery guest', critically examining hotel operations in detail. This highly practical approach not only enhances the quality of service but also gives students a deep understanding of the operational dynamics of the hotel sector.
Upselling Tourism's Mystery Guest activity is the basis for the partnerships developed with hotels.
Its role in analysing and evaluating services, reception procedures and employee behaviour is part of an activity that is becoming increasingly 'valuable' for accommodation facilities that, especially in Italy, want to maintain high standards.
The quality of Italian tourism, the excellence of hospitality, the flagship of the national economy, also depends in part on this professional.
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