Dal 15 settembre 2025 al 28 novembre 2025
The Spa manager is a professional figure who is responsible for the all-round management and coordination of every organisational and management aspect of the Spa structure. Through his or her constant presence on site, the Spa manager supervises the day-to-day operations and ascertains the level of quality of the services provided by his or her team, in order to guarantee the best possible wellness experience for customers.
As a manager, he or she is the key figure in the production process of a spa because, starting with the selection of personnel and ending with the management of customers and their retention, he or she must apply his or her strong skills in leadership and management. The spa manager is responsible for the success of the company's structure, so he or she must be able to identify and implement the necessary changes in the management of the structure, taking into account industry trends and promoting the activities of his or her centre with an effective marketing strategy.
The Master's course aims to train professionals who are able to perform all activities related to SPA management such as:
- select, recruit and train staff appropriately;
- oversee the provision of services to ensure an excellent customer experience;
- create a spa menu and ensure adequate quality-price service;
- liaising with suppliers on the products and equipment to be used;
- follow the accounts and draw up a business/budget plan;
- devise marketing and promotion strategies for their brand;
- nurturing and retaining customers, to implement brand reputation.
COURSE PROGRAMME
1st module Introduction to the course
The wellness market and its potential;
Analysis of supply and demand in the wellness sector;
Who is the SPA & Wellness manager, his characteristics, leadership and management;
2nd module Urban, Destination and Medical Spa
Urban SPA: wellness oasis in the urban heart of the city;
Destination SPA: wellness experiences surrounded by nature;
Medical SPA: wellness services with medical approaches;
3rd module Spa Management
Structure of a wellness centre:
- areas (reception, retail, wet area, treatment area, relaxation area, fitness area, staff area);
- the equipment (sauna, Turkish bath, solarium, whirlpool, chromotherapy, hammam, emotional shower, mud, whirlpool);
-space management;
Guidelines for Cleaning Spas, Wellness and Spa Centres:
- Welcome kit for the guest;
- Customised towels;
- Hygiene regulations and quality standards;
Quality Standards and Pathways to Excellence
The staff:
- Roles and tasks within the centre;
- Selection, selection and organisation: beauty and wellness operators, massage therapists, holistic practitioners, receptionists, fitness instructors;
- The importance of team building;
- Stress and burnout;
- Work-life balance;
Customer management:
- The rules of reception;
- The importance of the front office and its management;
- Customer Satisfiction and Customer Loyalty;
- The customer evaluation process, reviews;
- Brand reputation: how to create a reputation and how to maintain it;
Supplier and warehouse management:
- The choice of products to use in the SPA;
- Operation and maintenance of machinery;
Spa rituals:
- Water as a source of health and beauty: hydro-paths, pools and Kneipp courses;
- Salt and thalassotherapy;
- Hot vs. cold: Saunas and steam baths and cold rituals;
4th module Cost control and sales strategies
Swot analysis (Strengths, Weaknesses, Opportunities and Threats), Forecasting (data to be analysed) and KPSI'S (measurable values showing how effectively a company is achieving its main business objectives);
Planning a sales strategy;
Selling, upselling and cross-selling;
The Budget and the Business Plan:
- How to insert the centre in its target market;
- How to allocate the financial budget;
The pricing strategy:
- Tariff strategies for high and low season;
- Revenue control;
The Spa Menu: How to create a marketing-oriented offer of treatments, packages, and promotions;
Update and check statistics;
Sales and advertising techniques: how to enhance and sell your centre, how to organise events in your centre;
5th module Marketing and CRM automation
Web marketing and communication strategies;
Inbound marketing and fundamentals;
Marketing automation and CRM, introduction;
6° modulo Spa Revenue Management
PROJECT WORK
Learn how to create emails using GPT chat, set up marketing automation software and create first automations:
Marketing Automation Workshop 1
Marketing Automation Workshop 2
Diploma or short degree
Preferential title: experience in the sector
- Private Master's certificate of attendance
- Safety at work course (low risk)
- Certificate of Project Work
- Internship certificate
- Possibility of financing;
- Reworking and updating the CV and subsequent dissemination to companies in the sector at the end of the training course
Propaedeutic phase:
- Study of preparatory texts provided by the European Tourism Institute;
- 6-month English language course 'all you can learn' formula If you already have at least a self-certified B2 English language level, you can choose another of the following languages: French, Spanish, Portuguese and Italian;
- Safety at work course (Legislative Decree 81/08) on FAD platform for the duration of 8 hours of General Training + Low Risk, with relative issue of certificate.
Classroom phase:
– Lezioni in live streaming con i docenti (15 Settembre – 24 Novembre );
– Project work (1 mese);
– 3 giornate full immersion in presenza (25-26-27 Novembre ) in strutture afferenti ai settori Urban, Destination, Medical Spa;
– Stage di 300h presso strutture del settore;
- Video-cv production;
- Re-elaboration of digital CVs;
- Dissemination of CVs and video-cvs nationwide at contracted facilities;
30
71 ore online + 24 ore in presenza presso Spa di eccellenza
Certificate of attendance at the Master's Course
Safety at work course
Certificate of Project Work
Internship certificate
NGA Srl
Address: Via Albricci, 9 - 20122 Milan (IT)
Partita Iva: 11633410961
Email: info@istitutoeuropeodelturismo.com
Telephone: 800 09 89 67
Fax: 02 81273974
English 
Italian