Online Course for Travel Blogger Influencers and Content Creators

Next edition from 02 December to 15 January 2025

The professional figure

The Online Course for Travel Bloggers, Influencers and Content Creators is designed for those who wish to
turning a passion for travel and communication into a profession. In an era
digital where content remains sovereign, this training offers the skills
necessary to create an engaging travel narrative, using photography techniques
and videomaking and social media marketing and personal branding strategies.
Participants will learn how to tell fascinating stories, capture and edit images
and video in a professional manner, and to build an online presence that attracts and retains
a loyal audience.
The figure of the Travel Blogger, Influencer and Content Creator requires not only an innate love
for exploration and discovery, but also specific skills in content creation of
quality, analytical skills to understand web trends, and skills
entrepreneurs to monetise their online presence.
Thanks to IET's Online Course for Travel Bloggers, Influencers and Content Creators, participants
will have the tools to stand out in the world of digital tourism, with a look
always focused on the importance of ethics and sustainability in travelling, respect for the
cultures and environments that are narrated.

The Programme

INTRODUCTORY PART

Definition of travel blogger influencer

How to monetise from a passion

Personal Branding

MEDIAKIT AND PARTNERSHIPS

How to present yourself to organisations and companies: creating a media kit

How to create partnerships with organisations and companies

CONTENT MARKETING

Telling a destination on the web

How to make a winning blog

Content creation, selection and management for blogs, social networks and websites: the editorial plan

SOCIAL MEDIA MANAGEMENT

Tourism and social networks: targeting, content planning, tone of voice

Social tools

Instagram vs. blog

Instagram stories and reels

Pinterest and Tik Tok

Photography and storytelling

Photo and video editing and use of alternative media (latest generation Smartphone)

How to create quality itineraries and content - The travel blogger's toolbox

What are the key sharing strategies

Guided exploratory tour

VIDEO AND MEDIA IN GENERAL

Introduction to corporate image

Logo creation and customised graphics

Basic photography editing

YouTube thumbnail realisation

Video shooting techniques and tips

Tips and tricks for video editing

CONTENT WRITING

The rules of online writing

How to create effective content: the journalistic style

Identifying information, creating an impact text, choosing a title

Various types of content: informative, marketing, commercial, technical

Storytelling and creative writing, the use of metaphors

The podcast

The detection of fake news

The concept, the script, the coherence between image and text

SEO STRATEGIES

Digital marketing and web rules

Choosing the most appropriate hosting

Blog analysis tools: Analytics, Seo Zoom/Semrush

SEO techniques

Use of keywords and meta data

E-mail marketing strategy: the newsletter

Social ADV

TOURISM LEGISLATION

The Tourism Code and the Protection of Travellers

Constitutional organs

Local authorities and provinces

Municipalities

The framework law on tourism

Public Administration and Tourism

Indirect tourism administration

The tourism enterprise

Accommodation facilities

Requirements

The travel blogger influencer must possess the following skills:

Strong communication skills
Strong propensity for media exposure
Strong propensity for travel and adventure
Good knowledge of at least one foreign language
Excellent creative skills
Ability to communicate and relate in multi-ethnic contexts
Spirit of adaptation

Certificates

Private Certificate of Course Attendance

Certificate of Internship

Facilities

Possibility of financing the registration fee

Training project

Preparatory phase: study of preparatory texts provided by the European Tourism Institute.
6-month English language course 'all you can learn' formula. If you already have at least a self-certified B2 level of English, you can choose another of the following languages: French, Spanish, Portuguese and Italian.

Classroom phase: 72 hours online (18 meetings of 4 hours)

Follow-up phase: presentation of an innovative social marketing idea applied to the travel sector

Internship to be chosen between: realisation of 6 articles to be carried out remotely or 300 hours in communication companies

Our lecturers

Leonardo Evangelista

Emanuele Ghidoni

Mattia Miraglio

Anna Pernice

Need more information?

Course details:

Maximum number of participants:

Participants per edition: max 20

Duration:

Online classroom phase: 72 hours

Internship:

Internships to choose from:

Realisation of 6 articles to be carried out remotely

300-hour training period in communication companies

Certifications:

8 CNF TRAINING CREDITS FOR MEMBERS OF THE BAR

Project work:

Follow up phase: presentation of an innovative social marketing idea applied to the travel sector, 3 accompanying meetings with a chosen lecturer, who will support the student in the creation of their project.

The IET partners

About us:

Excellent

European Tourism Institute

4.7

Based on 88 reviews

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Serena Bertolo

I decided to attend the Wedding Planner course because I have always been fascinated by it and when I read about your institute I clicked on 'more information' and was immediately contacted, I never thought it would work but a few months ago I started to study online and I am very excited about what awaits me.

Imma Lombardi

Incredible experience, unparalleled professional and personal training.

Giada Nicoletta Villa

I have just finished the wedding planner course that was held from 22/04/24 to 23/04/24 in the Turro area of Milan. On the first day, I was able to follow the course in the presence of the lecturer Angelo Garini, but on the other two days, due to health problems, I had to continue my training at home, with the lecturer Francesca Mastroleo.Apart from this personal setback, both lecturers were very good at explaining to us in detail how to embark on this new adventure in the world of wedding planners in the right way. A special thanks also goes to Dr. Stefania Grottola and Dr. Fracchiola Ilenia, who were always there for any information and problems.

Mary Sardella

Leon 333

I attended a course in Milan as a hotel consultant and I must say that it helped me a lot to see things from a different perspective on the one hand as well as to improve myself in some respects thanks to the valuable advice of the lecturers and the support of the tutor.

Lara Parpinello

Very knowledgeable and helpful lecturers. Secretariat helpful and precise.

Sushanto Rome

Prepared with comprehensive arguments. The practical test definitely the best and very much appreciated the feedback from the lecturer on the report.

Federica Tampieri

An exceptional learning experience! The European Institute of Tourism's online Mystery Guest course exceeded all expectations: the teachers were competent and always ready to resolve doubts, the tutor was always present, the lessons were never boring and always engaging.Despite being online, I felt totally supported.Danilo, Luciano : you have given me all the tools to give the second half of my professional life a boost and for this I will always be grateful.Ilenia, thank you for your constant support and encouragement.Now it's my turn !!!!

Elena Costanza

Excellent experience, knowledgeable and thorough lecturers. Highly recommended

Stefano Petoletti

The course organised by IET that I attended in November in Milan far exceeded my expectations! Excellent organisation, very competent and friendly lecturers, it was a great experience.

Giada Tamburrini

Our lecturer Clara Trama is a fantastic person, clear in making us understand any subject from A to Z of anything, available to answer our strange questions from inexperienced people, in confrontation and in listening. In addition to transmitting the passion for this work, she transmitted her personality, enthusiasm, and the path to follow.

Alessio Mazzuca

Superbly trained lecturers, utmost professionalism and courtesy.A special mention goes to the tutor Ilenia, always helpful kind and considerate

Mariangela Brendani

francesca crescente

Teacher, Clara Trama 💯 doc, top organisation and tutor Ilenia Fracchiolla super helpful

ester gregori

MICHELA TOMASINO

Thank you all for your interest, from the very first moment! A unique experience that I hoped would not end so soon.Clara, she was magnificent! Ilenia a crazy support!

raimondo benintende

Wedding planner course. I can say that I found professionalism and helpfulness right from the start. I highly recommend this course for all those who want to start their own wedding planner business because it provides comprehensive information and advice, through diagrams, tests and examples, to be able to be independent right away. Although I did not have the opportunity, for work reasons, to attend in person, the live multimedia classroom with the other students in attendance did not create any discrepancies or doubts. Congratulations again to Grazie, Ilenia and Clara Trama and to all the new colleagues we met!

Winged Mary

They were kind and helpful to us...very welcoming.

Silvia Barbarossa

I attended the wedding planner training....ero very hesitant I did not know despite several phone calls the explanation what I was going to do I was really pleased!!! Intensive course without ever losing a moment's attention and having boring moments this is also thanks to Clara Trama teacher ..who put all her experience in our hands and trained us to become wedding planners ...charismatic woman, resolute, determined.My big thanks also go to Ilenia Fracchiolla tutor who followed me always present at every question I had and doubtful present with us at the course.I would also like to thank Angela Moretti...who believed in me from the very first call...urging me to participate despite my hesitation for personal reasons..... made me understand the true value of the course and how important it was for me to change my life. Many thanks to all the IET staff

M. Luisa Pili

Gratifying experience! Thank you

Patricia Trevisan

Trained and helpful lecturers both on a human and professional level!

Martina Rotolo

I decided to attend the Hotel Consultant course offered by the European Institute of Tourism driven by a deep passion for the world of travel, the luxury and hotellerie sector, for the dynamism and personal and professional enrichment that this job profile could have given me, as well as to contribute to improving the quality of the Guest experience.All my expectations were met and exceeded. The full immersion course held in the effervescent city of Milan allowed me to deepen and analyse, from different perspectives, the true task of this professional figure. He is essential in helping the various companies in the sector and beyond, to run a winning business.The two lecturers, concrete examples of hotel consultants, are patient, knowledgeable, comprehensive, friendly, helpful and captivating, as they manage to keep the students' attention high, from start to finish. They take you by the hand and lead you into this exciting world, providing you with the tools and tricks of the trade.note of merit also goes to the tutor of us students, Ilenia, always very kind, attentive and caring.this is a course that will amaze you at every step, have no doubts and enter this magnificent universe thanks to IET!

Ettore Gatti

Just finished and really understood what a mystery guest is! I really appreciated the professionalism and expertise of the staff, always present and supportive! Thanks to the lecturers for conveying such a complex and important profession in one week! Luciano, Danilo you have created little monsters! ;)What happens after the course? It will depend on ourselves! I can confirm that the EIT leaves you with all the preparation you need to get started!

ilaria stefanini

Ilenia, the course tutor, very helpful and present at every stage of the course: from the sending of the first CV to the arrival in Milan, always available for any clarification or need.Professional and competent teachersInteresting course, very useful and in line with the programme on the website.

ELISA MANETTA

I attended a residential course to get tools and develop objective skills to assess the quality of hospitality in tourist facilities lasting 6 days full time. Well-prepared lecturers who gave us theoretical lessons enriched by role-plays and personal experiences from real experts in the sector. Attentive and very helpful tutors.

Gabriele Riva

Professionalism, helpfulness and seriousness on the part of both lecturers and tutors. I highly recommend the course

Maria Zinfollino

I attended the wedding planner course last May; the lecturer was very well prepared and the organisation by the Institute impeccable. I thank everyone for their constant attention.

Mauro De Muro

I attended the master's course in Hospitality management in April 2023. I found the course to be helpful and serious; very well-prepared lecturers. The material arrived on time as did the activation of the platforms that are provided within the training course. I also recommend the final internship to consolidate the skills acquired during the course.

Dora Leonetti

The lecturer of the Wedding planner course was competent and helpful, she practically got us into what is the complicated but wonderful world of Wedding planners. I highly recommend attending this course because it also gives you the opportunity to follow an internship.I strongly recommend the European Institute of Tourism.

Stefania Leonetti

I attended the wedding planner course in May 2023. I felt constantly supported and motivated throughout the course by the very knowledgeable lecturer and the tutor.I would do IET again! I thank everyone for their constant attention.

Valentino Ciccarone

Valuable training and growth experience on all points of view, both professional and human (although I had to due to work problems to follow the online course there was a lot of availability). Professors super prepared on all the dynamics of the world of work, up to date and with many ideas to treasure or to examine the various topics within the course from Mystery Guest.Advice that made me grow a lot myself, on points that I had not noticed in the past, but above all improved and gave added value to the growth of the structure that I manage (Hotel).I really thank everyone for this professional experience. 😃😃

Lia Garavini

I attended the travel blogger course. The topics covered were very interesting, the lecturers were always helpful and explained clearly. The course exceeded my expectations and the value for money is excellent. Finally, the lessons were online, a convenient option for those who work. I would recommend the option with a final internship, to finish the course by putting into practice what was learnt during the lessons.

Teresa Guerra

Cristina Megale

I found the course I attended interesting. The lecturers were professional and empathetic. They involved each student without ever boring them. If I had to describe in a few words what I breathed, I would say "an air of humanity, professionalism and helpfulness" and harmony between the students.

TheMadHeadsProd

Mirela Agate

Professionalism, helpfulness and excellent quality.The lecturers are very thorough and good at explaining everything. It was a wonderful experience, I highly recommend it Thank you very much ❤️ IET

Sara Balbinot

A very interesting and instructive course. The lecturers are professional, competent and manage to involve all the students, thus creating enthusiasm and fellowship. They answer questions, keep the learners' attention and allow discussion between all participants. Very helpful tutors, they follow you step by step and help you by solving any difficulties one may encounter. Kindness, professionalism, humanity, availability and interest in the learners. A recommended experience!

Ida Paciello

Definitely interesting and very valuable course. Trained lecturers and great professionals. Tutors always attentive, very helpful and kind, who make themselves completely available to the students. Training for professional and personal growth as well as constructive comparison and improvement. Thank you IET!

pietro vattiata

I recently took a course, always so attentive to the needs of us students, lessons conducted with professionalism and accuracy. I will definitely sign up for another course.

luca oddo

An institute as professional as the professionals who run it and make it so. You cannot fail to rate everything as 5 stars, from the kindness to the helpfulness, the professionalism of the teachers and tutors, and the ease with which they teach the art of Hoapitality. My professional training will come through you again in the future, and I will recommend you to everyone! Thanks again!

Monica Borrelli

Serious course, I really enjoyed the theory and very useful practical training. Very good lecturers and very well prepared. Thank you!

Elisa A

Ever since I did the Hotel Management course I have been working, both in Italy and abroad. I recommend to everyone who wants to start a career in the hotel industry

Jessica Romano

Professionalism to the max, availability and excellent quality. The lecturer was the ace in the hole. My experience was excellent. Thank you very much!

except for purple

I attended the Mystery Guest course at the IET's coworking location: support for the work by the IET staff was fantastic, always super helpful, courteous and professional, the teaching staff prepared and interesting, I hope this investment will be substantiated because I really believe in it. congratulations final mark 1/10 --->8