Who has never dreamed of being able to travel anywhere in the world, and to be paid for it?
Thus was born the figure of the travel blogger, a relentless traveller, with roots everywhere, with a passion for sharing his experiences, his emotions and his knowledge with anyone who wants to. And maybe even become a travel expert, able to provide all the information you need to organise your next adventure! But how to do it? Where to start?
Through our full immersion course, you will learn how to write for the web, how to use story telling. The programme will cover topics such as the concept of SEO, the art of photography, how to manage a website, and what strategies are useful in getting yourself re-recognised by an ever-growing community.
Are you ready to travel?
TRAINING PROJECT
Individual propaedeutic study
Classroom phase: 4 days (32 hours) in ROME
Participants per edition: max. 18
Follow-up phase: Presentation of an innovative social marketing idea applied to the travel sector
Video-cv production
English module
Setting up a social profile, blog or website
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THEY SAY ABOUT US "Mattia proves to be competent and far-sighted, in fact I really appreciate his suggestions, not only because they are practical, but because they allow for an open and effective vision.
The lesson is theoretical but also very practical thanks to the examples given and the observations. In addition, I find both the assignment for the next lesson and the dialogue mode very stimulating.
Giulia S. (Brescia) The course provides training oriented towards social marketing applied to the tourism sector, while guaranteeing basic training that can be generally spent in the vast world of the web. The training project includes an excursus on the main digital marketing tools, fundamental for the creation of a strong and recognisable brand identity. SEO tools, photography and video making techniques, website management and social media management will be provided.TeachersThe Travel Blogger must possess the following skills:
Strong communication skills
Strong propensity for media exposure
Strong propensity for travel and adventure
Good knowledge of at least one foreign language
Excellent creative skills
Ability to communicate and relate in multi-ethnic contexts
Spirit of adaptation
The Travel Blogger is a freelancer who has decided to make a passion his job. Through social channels he gives visibility to more or less known places in the world thanks to collaborations with local tourist boards, sponsors products or services relevant to his target audience, designs original and captivating travel itineraries creating holiday groups in line with his audience.
Those listed above are just some of the paths that can be taken, as this is an ever-evolving profession that is changing day by day thanks to the innovations that the travel bloggers themselves apply to their craft.
Training Webinars
English language self-training platform - GoFluent
32-hour full immersion classroom phase
Definition of Travel blogger
What are the key sharing strategies
Photography and storytelling
How to create quality itineraries and content - The travel blogger's toolbox
Social tools
Instagram vs. blog
Personal branding
SEO techniques
Use of keywords, metatags, sponsors
How to create a winning blog by choosing the most appropriate hosting
Digital marketing and web rules
How to Increase Visibility on the Web/Editorial Plan
Territorial Tourism Marketing (GLocal )
How to monetise a passion
How to present yourself to organisations and companies: creating a mediakit
How to create partnerships with organisations and companies
Final test to assess whether the technical notions have been understood and taken on board.Presentation of an innovative social marketing idea applied to the travel sector.Lecturers
English 
Italian 
Spanish