Online course AI applied to the hotel industry
The Artificial Intelligence Expert for the hotel industry supports hotels and accommodation facilities in adopting intelligent solutions to improve guest experience and management efficiency. He analyses data, automates processes and uses AI to optimise bookings, pricing, marketing, customer care and operational management.
The course is designed to teach how to use Artificial Intelligence in accommodation facilities. Participants will acquire practical skills on AI tools for managing bookings, personalising the customer experience, analysing data and automating services. An ideal course for innovation-oriented managers, entrepreneurs and hospitality operators.
Who is it addressed to?
High School Diploma
The programme
Module: Generative AI for the Hospitality Sector
Understanding what AI is (and what it is not) to demystify technology;
Difference between simple automation and Generative Artificial Intelligence;
The importance of data: how the hotel collects information (PMS, CRM, Social);
Ethics and Privacy: GDPR applied to guest profiling;
AI for Revenue and Sales;
Dynamic Pricing: How algorithms that analyse millions of variables per second work;
Forecasting: predicting demand 365 days in advance;
Automated Upselling: Propose the superior room or dinner at the hotel at the right time of the “guest journey”;
Guest Experience and Smart Operations;
hatbot and Voice-Assistant: Configuration of a first level of multilingual assistance;
Predictive Maintenance: Monitor energy consumption and prevent technical failures;
Reputation Analysis: Use AI to analyse the sentiment of thousands of reviews and generate actionable reports.
The training project
Study of preparatory texts provided by Istituto Europeo del Turismo; 6-month English language course ”all you can learn” formula. If you already have at least a self-certified level B2 in English, you can choose another of the following languages: French, Spanish, Portuguese ,German and Italian
30 hours
Digital CV editing
CV and video dissemination
Teachers
English 
Italian 
Spanish