Master in Inclusive Travel & Hospitality Manager

The Inclusive Travel & Hospitality Manager is a highly qualified professional in designing, managing and promoting truly accessible and welcoming tourism experiences for all, including people with disabilities, special needs or special requirements.
Its role is crucial in making the tourism offer more equitable, sustainable and respectful of human diversity.

Through a combination of management, marketing and customer care skills, combined with an in-depth knowledge of accessible and inclusive tourism, this professional is able to

  • analysing and improving the accessibility of tourist facilities and services,
  • developing inclusive travel experiences for all types of customers,
  • train reception staff on the importance of inclusiveness,
  • promote inclusive destinations through targeted and sensitive communication strategies.

The Inclusive Travel & Hospitality Manager works in synergy with public authorities, tour operators, accommodation facilities, museums, transport and third sector organisations, helping to build a more open, responsible and innovative tourism.

Who is it addressed to?

Diploma or short degree

The programme

Technical skills
Knowledge of accessibility legislation
National and international laws
Law 13/89
MINISTERIAL DECREE 236/89
Visibility
Adaptability

Skills in Universal Design
What is Universal Design
The 7 principles of universal design: fairness, flexibility, simplicity, perceptibility, error tolerance, effort containment, sufficient size and space
Design for All
Inclusive Design

Management of accessible tourist services
Accessibility in modern tourism
Tips and strategies
Economic advantages for companies
Guidelines for Accessible Tourism: Universal Design and Best Practices
Incentives and facilities
Regulations

Museums and accessibility
Elimination of architectural barriers
Tactile routes and maps
Information in Braille and enlarged characters
Seats
Service animals
Aids for the deaf
Sensory paths
Adequate lighting
Collaboration with associations

Tour operators and travel agencies
Searching for destinations and facilities
Transport Assessment
Selection of activities and attractions
Creation of itineraries
Personalised service offer

Knowledge of inclusive marketing
Why inclusive marketing is important
How to implement an inclusive marketing strategy
How to use social

Digital competences
Use of digital platforms
Knowledge of distribution channels (OTAs)

Relational skills
Empathy and sensitivity
Effective communication
Active listening skills
Conflict management
Ability to work in a team

Managerial skills
Strategic planning
Resource Management
Management Control
Leadership
Staff training

The training project

  • 50 hours minimum self-study for the teaching material provided in the preparatory phase and during lectures
  • 100 hours of live streaming
  • 6-month English language course 'all you can learn' formula. If you already have at least a self-certified B2 level of English, you can choose another of the following languages: French, Spanish, Portuguese and Italian
  • Safety at work course (Legislative Decree 81/08) on FAD platform for the duration of 8 hours of General Training + Low Risk, with relative issue of certificate.
  • Project work
  • Digital CV editing
  • CV and video dissemination
MARTA GIACOMONI
Marta Giacomoni si occupa di accessibilità culturale e progettazione inclusiva, con esperienza decennale nello sviluppo di iniziative rivolte a persone con disabilità in ambito turistico, museale e formativo. Co-fondatrice dell’Associazione La Girobussola APS, realtà impegnata nella promozione del turismo inclusivo e sostenibile, e collabora con enti pubblici, organizzazioni del terzo settore e aziende su progetti di consulenza […]

Teachers

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