The Online Course for Travel Bloggers, Influencers and Content Creators is designed for those who wish to
turning a passion for travel and communication into a profession. In an era
digital where content remains sovereign, this training offers the skills
necessary to create an engaging travel narrative, using photography techniques
and videomaking and social media marketing and personal branding strategies.
Participants will learn how to tell fascinating stories, capture and edit images
and video in a professional manner, and to build an online presence that attracts and retains
a loyal audience.
The figure of the Travel Blogger, Influencer and Content Creator requires not only an innate love
for exploration and discovery, but also specific skills in content creation of
quality, analytical skills to understand web trends, and skills
entrepreneurs to monetise their online presence.
Thanks to IET's Online Course for Travel Bloggers, Influencers and Content Creators, participants
will have the tools to stand out in the world of digital tourism, with a look
always focused on the importance of ethics and sustainability in travelling, respect for the
cultures and environments that are narrated.
The travel blogger influencer must possess the following skills:
Strong communication skills
Strong propensity for media exposure
Strong propensity for travel and adventure
Good knowledge of at least one foreign language
Excellent creative skills
Ability to communicate and relate in multi-ethnic contexts
Spirit of adaptation
INTRODUCTORY PART
Definition of travel blogger influencer
How to monetise from a passion
Personal Branding
MEDIAKIT AND PARTNERSHIPS
How to present yourself to organisations and companies: creating a media kit
How to create partnerships with organisations and companies
CONTENT MARKETING
Telling a destination on the web
How to make a winning blog
Content creation, selection and management for blogs, social networks and websites: the editorial plan
SOCIAL MEDIA MANAGEMENT
Tourism and social networks: targeting, content planning, tone of voice
Social tools
Instagram vs. blog
Instagram stories and reels
Pinterest and Tik Tok
Photography and storytelling
Photo and video editing and use of alternative media (latest generation Smartphone)
How to create quality itineraries and content - The travel blogger's toolbox
What are the key sharing strategies
Guided exploratory tour
VIDEO AND MEDIA IN GENERAL
Introduction to corporate image
Logo creation and customised graphics
Basic photography editing
YouTube thumbnail realisation
Video shooting techniques and tips
Tips and tricks for video editing
CONTENT WRITING
The rules of online writing
How to create effective content: the journalistic style
Identifying information, creating an impact text, choosing a title
Various types of content: informative, marketing, commercial, technical
Storytelling and creative writing, the use of metaphors
The podcast
The detection of fake news
The concept, the script, the coherence between image and text
SEO STRATEGIES
Digital marketing and web rules
Choosing the most appropriate hosting
Blog analysis tools: Analytics, Seo Zoom/Semrush
SEO techniques
Use of keywords and meta data
E-mail marketing strategy: the newsletter
Social ADV
TOURISM LEGISLATION
The Tourism Code and the Protection of Travellers
Constitutional organs
Local authorities and provinces
Municipalities
The framework law on tourism
Public Administration and Tourism
Indirect tourism administration
The tourism enterprise
Accommodation facilities
Preparatory phase: study of preparatory texts provided by the European Tourism Institute.
6-month English language course 'all you can learn' formula. If you already have at least a self-certified B2 level of English, you can choose another of the following languages: French, Spanish, Portuguese and Italian.
Classroom phase: 72 hours online (18 meetings of 4 hours)
Follow-up phase: presentation of an innovative social marketing idea applied to the travel sector
Internship to be chosen between: realisation of 6 articles to be carried out remotely or 300 hours in communication companies
English 
Italian