Wedding Planner Course

The wedding planner takes care of the entire organisation of a wedding, from the planning and coordination of the event to the management of every single aspect of it. Born in America, this professional figure is now also very widespread in Italy, thanks also to the increase in the number of weddings during the year.

LOCATION, BANQUET AND DECORATIONS
The wedding planner deals specifically with the proposal of the party location, the menu and the wedding banquet, the set-up and decoration of the spaces, the flowers, the bride and groom's and bridesmaids' and groomsmen's outfits, as well as the choice of wedding favours, church, catering, music, wedding theme colour, wedding invitations, tableau mariage, sugared almonds and every other detail.
A fundamental aspect of the wedding planner is the fact that this professional is entrusted with taking care of the whole atmosphere of the wedding, thus mediating between the dreamy aspects of the event and the purely practical and bureaucratic ones, such as the management of suppliers.

Who is it addressed to?

The wedding planner must have a number of technical and character skills to perform his or her role to the best of his or her ability, in particular he or she must demonstrate
A good dose of diplomacy
Patience
Creativity and organisational skills
Resistance to stress and problem solving skills
Knowing how to be a team player

The programme

  • Market analysis, marketing and sales techniques;
  • Event organisation: all preparatory and management phases;
  • Different types of customers; the getting-to-know-you meeting; budgeting; the business plan;
  • Bureaucratic procedures to organise the wedding;
  • The location and working tools: the choice of services and suppliers, contracts;
  • Photographic services, decorations and floral arrangements;
  • Clothes, make-up, hairstyle;
  • Bon ton and etiquette;
  • Ceremony and Honeymoon;
  • Banqueting, mise en place, tableu mariage;
  • Different types of menu and service, the wedding cake;
  • The marriage of foreigners in Italy;
  • The new trends, the civil rite and 'symbolic' rites;
  • Wedding in the times of the web: initiatives and tools;
  • Self-image
  • The website; wedding and communication: from social media to the wedding blog;

Legislation module

The articles governing marriage
The legal nature of marriage
Marriage as a legal relationship
Civil unions
Marriage or civil union of an Italian abroad
Transcription of foreign marriage in Italy

 

The training project

Propaedeutic phase:

 

  • Study of preparatory texts provided by the European Tourism Institute;
  • 6-month English language course 'all you can learn' formula. If you already have at least a self-certified B2 level of English, you can choose another of the following languages: French, Spanish, Portuguese and Italian;
  • Safety at work course (Legislative Decree 81/08) on FAD platform for the duration of 8 hours of General Training + Low Risk, with relative issue of certificate.

Classroom phase:

 

  • 08 hours of online legislation
  • 24 hours of classroom lectures
  • Video-cv production
  • Project Work
  • Minimum 100 hours of internship
  • Reworking digital CVs
  • Country-wide dissemination of CVs and videos
Francesca Mastroleo
Wedding planner and wedding designer since 2010 based in Apulia and Switzerland. Specialising in destination weddings mainly from Switzerland and Germany, for some years now she has been organising weddings throughout Italy for couples from these countries. Professional trainer in the wedding planner and wedding designer sector, lover of beauty, everything [...]
Angelo Garini
Angelo Garini, architect, wedding designer, author, podcaster, publisher, is recognised as the 'founder' of the wedding and events industry. He hosted the first television programme dedicated to the subject. He teaches at universities and academies in Italy and abroad. He collaborates with national and international magazines, produces podcasts and is the author of numerous books dedicated to events, [...]
Clara Trama
Founder and President of Associazione Italiana Wedding Planner, Vice President of Confassociazione Toscana, Project leader of Pdr 61:2019, and of Pdr 106 for the containment of Covid wedding events. Executive Vice President of Confassociazioni Tourism, Food and Hospitality.

Teachers

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