The Online Course in Revenue Management is designed for those who aspire to become
specialists in the art of maximising revenue in the hospitality industry. The revenue manager
plays a key role in defining pricing strategies and optimising the
availability of rooms or services, in order to increase profits while maintaining high
customer satisfaction. This professional figure must possess analytical skills
acute, a deep understanding of demand patterns, as well as the ability to predict
market trends and adjust sales and marketing strategies accordingly.
Through this course, participants will learn how to use data analysis tools,
dynamic pricing techniques, and sales strategies to optimise performance
economy of hotels, resorts, or other accommodation facilities.
Training in Revenue Management is essential in such a competitive industry
of hospitality, where the ability to adapt quickly to market changes can define the
success of a structure.
The online Revenue Management Course is intended for hotel owners, managers and operators who are motivated to make the most of their business.
Educational Programme
Market Segmentation
Historical data collection, performance indicator analysis, forecasting
Reporting
Revenue and Demand Management
Displacement, Spillage, Spoilage
Competitive Set, Benchmarking, SWOT Analysis
Pricing Strategies
Rate fences
Nesting, cross-selling
Legislation module
Tourism legislation
The Tourism Code and the Protection of Travellers
Constitutional organs
Local authorities and provinces
Municipalities
The framework law on tourism
Public Administration and Tourism
Indirect tourism administration
The tourism enterprise
Accommodation facilities
Propaedeutic phase:
Study of preparatory texts provided by the European Tourism Institute.
Realisation of a project work
ONLINE CLASSROOM PHASE
08 hours of Legislation
24 hours
English 
Italian