Travel Agent Course
The Travel Agent offers qualified advice to the customer in the choice of tourist services. He or she follows the entire front office activity: from the booking of a hotel or a train, air or sea ticket to the sale of a travel package. He/she performs a dual role: he/she participates in economic planning and marketing and communication activities within the tourism sector (participating, for example, in trade fairs to promote products) and coordinates the organisational interventions necessary for customer satisfaction.
The Travel Agent is in direct contact with the customer, so he is a reference in whom one can place trust. He/she must therefore be able to organise travel packages with imagination and originality and eventually make the relevant bookings, managing the timing as well as possible.
Increasingly in demand by Travel Agencies and OLTAs (Online Travel Agencies), the Travel Agent deals with the construction, marketing and communication of travel proposals, mediating the relationship between the demand market and the tourism supply market.
His consultancy skills, combined with public speaking and communication skills, are hallmarks of this travel organising professional. His profile is undoubtedly complemented by experience in the field, which contributes to making him a professional figure who is in great demand in the tourism sector.
Who is it addressed to?
- Diploma in tourism or Bachelor's degree
- Knowledge of the English language (intermediate level B2)
- Organisational skills
- Excellent communication and interpersonal skills
- Problem solving aptitude
- Basic knowledge of a foreign language (preferably English)
- Use of new technologies (PC and Internet)
- Proven track record in the sector
The programme
PROPAEDEUTIC PHASE
Introduction to tourism: anthropology of travelling, history of tourism
Critical reflections and impacts of tourism on a territory
Geography of tourism
Climate zones and seasonality
Life cycle of a destination
Spatial analysis model
Fundamentals of History and Architecture
Tourism legislation: laws, international conventions and EU disciplines
Relations with Tour Operator/Travel Agents/Final Customer
Digital Marketing
PHASE IN THE CLASSROOM
1. Tourism in Italy and the figure of the travel agent
The tourism industry in Italy: the actors of organised tourism and the distribution chain
Characteristics of enterprises in the tourism system
The role of the travel agent
Tourism segmentations
2. Technical aspects of the profession
Competitor analysis and pricing
Quotations and contracts
Construction of a travel package and tourist itinerary
Travel documentation, visas and vaccinations
Travel Insurance
Overbooking and after-sales control
Sales techniques in the tourism sector
3. Computer systems and booking techniques
Study of the main reference web portals
Accounting
SFERANET management system and mention of GDS AMADEUS
Complaint Management
IATA Ticketing
4. OTAs and Travel Tech
Booking and distribution channels for tourist services
Study of the main reference web portals
OTAs (Online Travel Agencies): characteristics, segmentations, advantages and disadvantages
Travel Tech: reservation system, API connections and Channel Manager
5. Techniques and strategies for effective communication
Increasing credibility and authority
Language that influences: logic or emotions?
Establish a relationship of trust with the interlocutor
Identification of traveller profiles and motivations
Persuasion techniques and communication strategies to be more convincing
6. CASE HISTORY
Tour Operators and Travel Agents tell their stories in the classroom
GDS COURSE
30-hour online course:
International General Distribution System (GDS) Galileo certification
PROJECT WORK:
Exercise to be carried out in one week
INTERNSHIP 500 HOURS
The training project
Preparatory phase: Study of preparatory texts provided by the European Tourism Institute + platform activation + 5 meetings of 4 hours (20 hours)
Full-time classroom phase: 48 hours in Milan
GDS online course: 30 hours - International General Distribution System Amadeus certification issued
Project work: creation of a travel package; presentation of the proposal to the customer
Company internship: 500 hours at companies in the sector chosen within the IET partner network
Job orientation: dissemination of the professional profile + realisation of a video cv in the classroom phase
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Teachers
English 
Italian